By asking consumers to choose between products with varying features e.g. a low-fat and locally sourced product versus high fat and imported, you can determine what trade-offs consumers make when choosing between products, and which features are driving liking.

Using sensory methodology and consumers of your product, gather insights into:

• Why consumers like your (or competitors) product

• Which attributes drive consumer liking

• The extent of purchase intent

• Determine where your product sits in its product category

• How your product(s) rank to your competitors

Combines the precise identification of sensory and chemical profiles (as conducted with a trained sensory panel or chemical analyses), with the hedonic direction provided by consumers. This technique will assist product development in understanding which sensory profiles and chemical compositions drive consumer liking or rejection.

This technique will provide insight in how consumers’ judgement of specific attributes impact the overall liking of your product. For example: is the sweetness of your product perceived as too low, just about right, or too high? How many consumers perceive it as too high and how does this impact their overall liking of your product?